Market3
Provable Marketing and Communications
Provable Marketing and Communications
ECGT — Sept 2026
IN EFFECTEU Empowering Consumers Directive (2024/825)
Evidence-based green claims. Bans 'eco-friendly' without proof. Penalty: 4% turnover.
EU CSRD (Art. 29)
IN EFFECTNOT SCOREDMandatory Value Chain Reporting
Agentic integrity for supply chain transparency.
CSDDD (2024/1760)
Corporate Sustainability Due Diligence
Mandatory human rights and environmental due diligence across global supply chains. Large EU company obligations from July 2027.
Del Reg 2023/2772
IN EFFECTNOT SCOREDESRS
Reg 2023/988
NOT SCOREDGPSR
Dir 2026/470
IN EFFECTNOT SCOREDOmnibus I content
Regulation (EU) 2019/1021 (recast)
IN EFFECTNOT SCOREDPOPs
Regulation (EU) 2025/40
IN EFFECTNOT SCOREDPPWR
Directive (EU) 2024/2853
DEC 2026NOT SCOREDProduct Liability
Dir 2025/794
IN EFFECTNOT SCOREDStop-the-clock Omnibus
Regulation (EU) 2020/852
IN EFFECTNOT SCOREDTaxonomy
Directive 2005/29/EC
IN EFFECTNOT SCOREDUCPD
Regulation (EU) No 952/2013
NOT SCOREDUnion Customs Code
Directive 2008/98/EC
IN EFFECTNOT SCOREDWFD base
DMCC Act 2025
IN EFFECTDigital Markets, Competition and Consumers Act
From 6 April 2025 the CMA has direct enforcement powers — fines up to 10% of global turnover — for misleading sustainability claims, without requiring a court order. Supersedes guidance-only Green Claims Code enforcement.
CMA Green Claims
IN EFFECTUK Green Claims Code
Substantiation before marketing claims (anti-greenwash).
ASA CAP/BCAP Code
IN EFFECTUK Advertising Standards Authority — CAP & BCAP Codes
The CAP Code (non-broadcast) and BCAP Code (broadcast) require all UK advertising to be legal, decent, honest, and truthful. ASA has published specific guidance on environmental claims (2023): ads must not imply a product's overall environmental impact is neutral or positive without robust lifecycle evidence. Upheld rulings require advertisers to hold substantiating evidence before publication — not after a complaint. Penalty: ad removal, referral to Trading Standards, and reputational sanctions.
SI 2022/31 (+ LLP SI 2022/46)
IN EFFECTNOT SCOREDClimate-related Financial Disclosure Regs
2015 c.30
IN EFFECTNOT SCOREDModern Slavery Act s.54
2025 c.20
IN EFFECTNOT SCOREDProduct Regulation and Metrology Act
FTC 16 CFR Part 260
IN EFFECTFTC Guides for Use of Environmental Marketing Claims
FTC Green Guides (last revised 2012; substantive update under review 2023–2024) govern environmental marketing claims in the United States. Specific guidance covers: 'recycled content' (must specify percentage and pre/post-consumer source), 'pre-owned' and 'refurbished' (cannot imply like-new condition without basis), 'sustainable' (requires substantiation across the full product lifecycle), and carbon offset claims. Violations are enforceable as deceptive practices under FTC Act Section 5. Penalty: up to $51,744 per violation per day.
ACL s.18 / s.29
IN EFFECTAustralian Consumer Law — Environmental Claims
Sections 18 and 29 of the Australian Consumer Law prohibit misleading and deceptive conduct and false representations, including unsubstantiated environmental and sustainability claims. ACCC actively enforces against fashion and textile brands.
F2024L01472
IN EFFECTNOT SCOREDAASB S2
page lists "Australian Packaging Covenant Organisation", "National Packaging Targets", "Strengthening packaging regulation"
IN EFFECTNOT SCOREDAPCO packaging covenant
Act No. 51 of 1974
IN EFFECTNOT SCOREDAustralian Consumer Law (CCA Sch 2 s18, s29)
Act No. 16, 1905
IN EFFECTNOT SCOREDCommerce (Trade Descriptions) Act 1905
F2016L01907 (latest compilation F2019C00187)
APR 2027NOT SCOREDCommerce (Trade Descriptions) Regulation 2016
Act No. 153, 2018
IN EFFECTNOT SCOREDModern Slavery Act 2018 (Cth)
Act No. 119, 2020
IN EFFECTNOT SCOREDRecycling and Waste Reduction Act 2020
Act No. 87, 2024
NOT SCOREDTreasury Laws Amendment (FMI and Other Measures) Act 2024 Sch 4
National Environment Protection (Used Packaging Materials) Measure (no year/number on page)
IN EFFECTNOT SCOREDUsed Packaging Materials NEPM 2011
ISO 14021:2016
IN EFFECTEnvironmental Labels — Self-Declared Claims (Type II)
ISO 14021:2016 specifies requirements and guidance for self-declared environmental claims (Type II eco-labels) including: 'recycled content' (must state percentage and pre/post-consumer split), 'recyclable', 'refurbished', 'remanufactured', 'reclaimed', 'reduced energy/water consumption', and 'extended life product.' Claims must be accurate, verifiable, relevant, and not misleading. Adopted by reference in EU, UK, Australian, and Canadian environmental claims enforcement frameworks.
EPD / LCA
IN EFFECTEnvironmental Product Declarations (EPD) / Life Cycle Assessment (LCA)
Type III declarations from Life Cycle Assessment data under ISO 14025 / EN 15804.
ISO 14040:2006
IN EFFECTNOT SCOREDEnvironmental Management — Life Cycle Assessment — Principles and Framework
ISO 14040:2006 describes the principles and framework for life cycle assessment (LCA): definition of the goal and scope, the life cycle inventory analysis (LCI) phase, the life cycle impact assessment (LCIA) phase, the life cycle interpretation phase, reporting and critical review, limitations, the relationship between the LCA phases, and conditions for use of value choices and optional elements. It covers LCA and LCI studies. It does NOT describe the LCA technique in detail and does NOT specify methodologies for the individual phases — a study claiming a method on 14040's authority is claiming something 14040 declines to give. Edition 2, published 2006-07, 20 pages, ISO/TC 207/SC 5, ICS 13.020.10 / 13.020.60. Stage 90.93 — confirmed on review in 2022, so this version remains current. One amendment: ISO 14040:2006/Amd 1:2020.
ISO 14044:2006
IN EFFECTNOT SCOREDEnvironmental Management — Life Cycle Assessment — Requirements and Guidelines
ISO 14044:2006 specifies requirements and provides guidelines for life cycle assessment: definition of goal and scope, the life cycle inventory analysis (LCI) phase, the life cycle impact assessment (LCIA) phase, the life cycle interpretation phase, reporting and critical review, limitations, the relationship between the LCA phases, and conditions for use of value choices and optional elements. It covers LCA and LCI studies. This is the requirements half of the pair — 14040 states the framework, 14044 states what a study must actually do to conform. Edition 1, published 2006-07, 46 pages, ISO/TC 207/SC 5, ICS 13.020.10 / 13.020.60. Stage 90.93 — confirmed on review in 2022, so this version remains current. Two amendments: Amd 1:2017 and Amd 2:2020.
ISO 14067:2018
IN EFFECTNOT SCOREDGreenhouse Gases — Carbon Footprint of Products — Requirements and Guidelines for Quantification
ISO 14067:2018 specifies principles, requirements and guidelines for quantifying and reporting the carbon footprint of a product (CFP), consistent with ISO 14040 and ISO 14044. Requirements for a PARTIAL CFP are also specified. It addresses only a single impact category: climate change. Carbon offsetting and the communication of CFP information are explicitly OUTSIDE its scope — a standard that quantifies a number is not a standard that licenses a label built on it. It assesses no social or economic aspect and no other environmental impact. Edition 1, published 2018-08, 46 pages, ISO/TC 207/SC 7, ICS 13.020.40. Supersedes the withdrawn ISO/TS 14067:2013.
OECD/LEGAL/0144
NOT SCOREDOECD MNE Guidelines
OECD/LEGAL/0443
NOT SCOREDOECD RBC DD guidance